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Bacolod City, Philippines Monday, August 27, 2012
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San Miguel plants more trees

Another tree - planting activity in Barangay Garanada, Bacolod City Saturday was conducted by San Miguel Brewery Inc. with Bacolod City officials and other stakeholders.

SMB Human Resource manager Enrico Reyes, who represented SMB president Robert Huang, said this is the third year of the “Trees Brew Life” tree planting activity under the “Buhayin and Kalikasan” program of the SMB. It is also being conducted in other breweries and sales areas in Pampanga; Laguna, Rizal; Sta. Cruz, Davao, and Mandaue, Cebu this month.

He added that “Trees for Life” program started in 2010 after they were bestowed by Kirin, their strategic partner in Japan, the “Best managed Subsidiary” award. They used the cash reward they were given to launch the first SMB's nationwide greening program which is “Trees for Life,” he also said.

SMB's commitment of caring for the environment will not end in August but will continue throughout the year through their pocket environmental initiatives in identifying areas nationwide.

He said that when the project started in 2010, they were able to plant 450 seedlings with the help of 300 employees from their head office and plants.

This year, more than 12,000 seedlings have been planted by more than 1,400 employees of SMB, Reyes said.

Their program has been successful with the help of additional volunteers from the business sector, the government, media, non-government organizations, the private sector and their partner communities, he said.

Reyes thanked the participants, the city officials led by Vice Mayor Jude Thaddeus Sayson, the Philippine National Police, Bureau of Fire Protection, Rotary, the Negros Press Club, SMB employees and other stakeholders, saying “With are blossoming partnership, we in SMB are more inspired to grow this noble endeavor now and in the years to come.”

Sayson said they thank SMB for embarking on this project because they need all the help they can get to preserve the environment. “We thank SMB for being in the forefront of this program to rejuvenate the environment,” he said.

“We are also asking other stakeholders if they can help the city by planting trees in one of its watershed areas in Brgy. Alangilan, which is also considered the summer capital of Bacolod City,” Sayson said.*

Joining the activity were Granada Barangay Captain Alfredo Talimnodao, Estefania Barangay Captain Elsie Valenzuela, Rotary Club, Max Sillo of the City Environment and Natural Resources Office and SMB employees, among others.*CGS



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