Camella Homes, the flagship unit of Vista Land and Lifescapes Inc., has been declared one of the winners of the Reader’s Digest Trusted Brands Gold Award in the property developer category in the Philippines for 2012, a press release from the developer said.

The award was based on the results of a regional survey covering eight countries in Asia, namely Malaysia, China, Hong Kong, India, Philippines, Singapore, Taiwan and Thailand, with 1,000 respondents from each country for a total of 8,000 respondents. Camella is the subsidiary that caters to the mid-market segment of Vista Land & Lifescapes, the country’s largest homebuilder. It has been operating for 36 years and has built more than 250,000 homes.

Camella maintains a presence in Mega Manila and 28 other key provincial destinations and 56 cities and municipalities, and continues to expand to other regions, the press release said. For the past 14 years, the Reader’s Digest Trusted Brand Awards has established a reputation as the premier consumer-based international measure of brand preference.

Eighty-three percent of respondents in Asia agree that the results of the Reader’s Digest Trusted Brands survey help them make their purchase decisions.

Among the respondents, 64 percent say they are more likely to buy a brand when they next purchase such kind of product, if that brand has been named a Reader’s Digest Trusted Brand. The consumer poll for the 2012 awards was conducted simultaneously across Asia in October 2011.

Respondents were aged 20 or above, with secondary or higher level of education and belonging to the top 50 percent of the population by household income.

The survey covered 43 categories for each country, divided into 11 business lines including finance, telecom, services, retail, household products, information technology, and consumer electronics.

Other business ventures are luxury or personal products, automobile-related, food and beverage and health and personal care. Property developers were placed under the services group, the press release said.*

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