Toyota Motor Philippines finished 2010 strong with year-end sales of 56,855 units capturing 33.7 percent market share, a TMP press release said.

According to the report of the Chamber of Automotive Manufacturers of the Philippines Inc., total industry sales for 2010 reached 168,490 units.

This translates to 27.2 percent growth compared to the same period  last year.

“2010 has been another banner year for Toyota. We started the year on a strong note achieving record-breaking sales from January to October and then finally capping the year with 5,623 units in December. This is the highest monthly sales we have posted since the start of our operations in 1989,” Yuji Goto, TMP executive vice president, said. 

“We are also pleased that TMP was able to respond to the robust market performance in 2010, with our locally manufactured Vios and Innova models as the country’s top-selling vehicles,” Goto added.

In the PC category, Toyota captured 35.5 percent share with 21,032 units sold.

Leading the PC line-up are the Vios, Camry and the New Corolla Altis models, which reigned supreme in their respective segments.

Toyota also maintained leadership in the CV category with 35,823 units sold, cornering 32.8 percent of Total CV market, the press release said.

TMP sees 2011 as another growth year for the industry.

“We remain confident that the market will continue to post positive growth,” Goto said.*

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