Messaging is booming and Nokia is tapping into the demand for affordable and easy-to-use phones, especially for youth, with its latest QWERTY device, a press release from the firm said. 

The “little sister” to  the Nokia C3, the new Nokia X2-01 is designed to appeal to youth with its low price, colorful designs and optimized messaging performance, the press release said.

Benoit Nalin, general manager of Nokia Philippines, said, “QWERTY is the fastest-growing mobile phone category in the world, with its popularity surging because of the rise in messaging and social media.

Over two billion people sent and received messages on their mobile phones in 2009. 

The number of people using SMS is expected to increase to three billion in 2013, with 90 percent of the growth coming from emerging markets. 

Instant Messaging is also rapidly rising as the membership to certain online communities and staying connected becomes critical for many, the press release said.

“Gone are the days when QWERTY devices were expensive and designed only for top-end business people.  Today, youth and the young-at-heart can have phones made for messaging at very affordable prices,” Nalin said.

The  Nokia X201’s  full QWERTY keyboard, combined with the 2.4” landscape QVGA display is ideal for typing, reading and editing email and offers quick access to email via a dedicated messaging key.

 “We know our consumers want to stay connected that’s why we’ve created one convenient place to navigate across multiple communities – there is no need to switch applications.  Plus the live homescreen widget means people never miss out on important updates,”  Nalin said..

 Nokia X2-01 also  makes it easy to set up chat and email direct from the mobile phone with no PC required.

The Nokia X2-01 is a Series 40 2G phone with VGA camera and FM radio.  It has one-click access to the music player and has a 3.5mm AV connector ideal for headphones or speakers. 

It also has Bluetooth and can support up to an 8GB microSD memory card and has a standby battery time of up to 20 days.

The Nokia X2-01 has an SRP of PhP 4,950 and is available at all Nokia Stores and authorized retailers nationwide, the press release said.*

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