The Crave Digital Advertising specializing on LED billboards and the IXM collective media that is behind the product branding of several firms in Bacolod City, formally announced their partnership yesterday at the Bar 21 and Restaurant.

The partnership is aimed at further improving the advertising industry in the city, Andreo Bongco, branding manager of IXM Collective media, said.

Bongco said their firm is quite new in the business but, so far, they were able to handle the branding and the ad concepts for 14  schools, hospitals, food producers, micro, small and medium enterprises among others.

He said the quality of their work is comparable to that of Manila-based advertising firms since many of their personnel had been in the business for more than 15 years, but their cost is provincial base.

Andy Toque, sales and marketing chief, of Crave Digital advertising said, LED bill boards are relatively new and initially they had a hard time marketing it to businesses here in Bacolod.

Toque said that, with the partnership, IXM will help market Crave Digital so they could get more clients. He said they have, so far, installed LED billboards in Murcia town and Ayala North point.

Toque admitted that digital or LED billboards are quite expensive but it is an effective advertising mechanism.*APN

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