The first Skechers conceptstore in Negros opened yesterday in ground floor, north wing of SM Bacolod as joyous colors of shoes were matched with the celebration of the MassKara festival.

France Afulgencia, marketing associate for public relations said yesterday that this is the 21 st concept store in the country and prepared to blend with the activities for MassKara.

This new store offers Skechers' latest footwear designs for men, women and kids that are perfect for the MassKara season and beyond and includes collection in GO Walk shoes series, GO Run series and Skechers Sports, she said.

Those who are into gym, should check out the Skechers GO run 4, the latest innovation of the successful GO run performance shoe as this helps beginners and long-time runners run faster with mid-foot strike technology, she said.*KDP

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